Grand Seiko:

Alive in Time - Tentagrapgh / Birch

Role - Creative director / Editor - Hakuhodo USA

We capture the spirit of what it means to be "Alive In Time"

I helped Hakuhodo USA team to develop visual narrative for brand new Grand Seiko luxury watch spot. I was involved the project from R&D, mood film as well as whole post production process in charge.

The film iconizes the launch of Tentagraph and Birch as the Grand Seiko’s Evolution 9 collection.

We set its tonality purposeful, clear, confident. A statement, not a question. An expression of living fully. It is spoken in the present moment, inviting the consumer to join us.

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