Chevrolet / Epic / The Mill:

The HUMAN RACE - Social film

Role - Creative director - The Mill

The Mill produced a groundbreaking a short film called Human Race, which premiered at GDC (Game Developers Conference). It was a collaboration between Chevrolet and Epic's Unreal and the Mill to demonstrate new advances in Epic’s real-time visual effects engine.

I creative directed several social media films to help generate hype for this collaboration.

We distilled key elements from the main film to spotlight and accentuate the story arc with additional graphic language and animation style which I helped develop.

The social films were shared on Facebook Canvas and various social platforms to successfully make 13 million impressions globally through app downloads and viewer counts.

Teaser
Previous
Previous

David Yurman Albion Collection